PopUp Afrika
is a storytelling company that reimagines how African identity is experienced, documented, and shared. We produce cultural experiences across:
- Original TV programming
- Curated tours and travel events
- Music and merchandise releases
- Digital content and partnerships
What began as a single event in 2018 is now a growing media brand. PopUp is co-owned and powered by BDH (Backdoor Holdings) and Mint Afrika—two creative and strategic agencies with deep roots in branding, content, and production.
Why PopUp Now?
Tourism across Africa is undergoing a transformation, and Lesotho cannot afford to be left behind. There is an urgent need to preserve culture, empower youth, and showcase national pride.
PopUp Afrika exists to fill this gap by creating travel, media, and merchandise experiences that connect people to places and help Lesotho tell its own story.